minded DC100 concept and LR4 special edition to NY
Not that we don't like the Land Rover DC100 Concept or anything, but this is
the third version of the next gen Defender that Land Rover has trotted out at an
auto show in the space of seven months. show.) Forgive us, then, for wishing
Land Rover would get on with it and announce that it's going into
But no. Instead, we get this: The Land Rover LR4 Luxury Limited Edition. With
a mere 2,000 available worldwide, Land Rover seems serious about the limited
part. A long list of unique trim pieces including "HSE Luxury" badging on the
tailgate and interior finishes borrowed from the Range Rover should take care of
the rest of the equation.
If you'd like all the details about things like "satin chrome" and "Havana"
(that's a color, by the way), the full press release on the special LR4 is after
Better yet, check out the episode of Translogic where our sister site drives
the DC100 also available after the jump. Georgina Chapman, Co Founder of
Marchesa joined Land Rover to help celebrate this milestone at a VIP celebration
where the 1987 Range Rover Classic and 2012 Range Rover Evoque were on display.
NFL star Bart Scott and TV personality Kelly Bensimon, were also on hand and
shared details of their own Land Rover vehicles.
Loyal customers and media at the event, held at The Park in New York's
Chelsea neighborhood, were the first in New York to interact with the new DC100
expedition version. To celebrate the 25th Anniversary of Land Rover North
America, Land Rover has produced an updated version of the DC100 Concept
equipped for expedition use. The DC100 explores possible design directions for
the future of the iconic Land Rover Defender.
Earlier in the day consumers were invited to an urban off road adventure
where they drove the 2012 model year vehicles at a custom made course in the
heart of New York City's meatpacking district. Heritage Land Rovers on display
at the off road course included: 1987 Range Rover, 1993 Land Rover 110, 1995
Range Rover Classic, 1995 Camel Trophy Discovery and a 1966 Series IIA.
"The outlook for the company in this its 25th anniversary year in the US is
strong and deserving of recognition here in New York City, our largest metro
Range Rover market in the world," said Kim McCullough, Brand Vice President,
Land Rover North America. "With the renewed focus, enthusiasm and energy that
the company holds for the brand, I have no doubt the next 25 years will be as
strong as the last."
After being founded in 1948, the iconic Land Rover Range Rover was officially
introduced to the United States 25 years ago this year in 1987. The Range Rover
created a new automotive market segment: the luxury sport utility. At the time
of its launch in 1987, the $30,850 retail price made it the most expensive
vehicle of its type. marks a true product and brand success story. That success
is defined by loyal customers, a distinct authentic brand and consistent sales
success. as the world's largest market for Land Rover's Range Rover SUVs and New
York City the largest metro market.
The original Range Rover (colloquially known as the "Range Rover Classic")
established a new market segment for dual purpose vehicles that could go almost
anywhere and has been the platform for numerous technological innovations in the
industry. Its unmatched capability, rich heritage, and favored status among
world leaders, entertainment personalities, athletes and design visionaries has
established the Range Rover as a benchmark icon. Land Rover's latest success
story is the launch of the award winning 2012 Range Rover Evoque, the company's
lightest and most fuel efficient SUV ever. The all new Range Rover Evoque has
received over 95 international awards including the 2012 'North American Truck
of the Year' and the 2012 Motor Trend 'SUV of the Year'. The award winning Range
Rover Evoque is currently sold out and expected to remain on backorder for the
remainder of 2012.
SOPHISTICATED VERSATILITY WITH THE LAND ROVER DISCOVERY 4 HSE LUXURY LIMITED
Havana paint available on the Discovery 4 for the first time
Bright silver detailing creates a stunning and distinctive new look
Sumptuous choice of unique premium leather interiors
Host of customer feature upgrades including the Harman/Kardon LOGIC7 Premium
20 inch 10 spoke alloy wheels
On sale Summer 2012
Limited to just 2,000 vehicles worldwide
Whitley, UK, April 4 2012 Land Rover today reveals a new Discovery 4 HSE
Luxury Limited Edition at the New York Motor Show.
The new Discovery 4 HSE Luxury Limited Edition is guaranteed to turn heads
with a distinctive new exterior look. Bright silver finishing picks out the full
length roof rails and complements the Noble (satin chrome) plated door mirror
caps, silver bonnet script and tailgate badge. The grille treatment is the
opposite of the existing style, the grille surround and fender vents finished in
Indus Silver and the grille vanes in body colour.
Subtle yet sophisticated detailing is carried through to the rear of the
vehicle by a bright finisher along the sides and tailgate, completed by a
bright, stainless steel bumper tread strip and a unique bright metal badge
showcasing 'HSE LUXURY'. Door handles are in body colour and the exterior is
finished off with a set of 20 inch, 10 spoke alloy wheels. Three body colours
are available, Santorini Black, Orkney Grey and for the first time on the
Discovery 4, Havana.
"The HSE Luxury Limited Edition is probably the most luxurious specification
yet offered on the Discovery 4, with striking exterior treatments and colour
choices allowing customers to stamp their own personality on the vehicle. The
stunning equipment levels are backed up by rugged durability, great performance
and high efficiency," says John Edwards, Land Rover Global Brand Director.
The interior of the Limited Edition boasts Premium Windsor Leather,
showcasing Ivory with contrast stitch for the first time. The Arabica seat
colour inspired from the Range Rover, is a first for the Discovery. Customers
will also enjoy an extended Windsor Leather Pack to the fascia top, instrument
panel binnacle, door top rolls, armrests and pull, while the perforated leather
heated steering wheel is finished in Arabica or Ebony with bright switch tips
from the Range Rover Sport Autobiography. The interior detailing is complete
with a new Dark Zebrano (lacquered dark brown wood) veneer and twist pile luxury
carpet mats with contrast edging.
A host of feature upgrades are also available with this Limited Edition
model, including the Harman/Kardon LOGIC7 Premium Audio system which provides a
staggering 825W of power, and Xenon Adaptive Front Headlamps including Cornering
Lamps. 0 60mph times are 9.9 seconds and 8.8 seconds respectively and top speed
112mph (180kph) in both cases. The engines are equipped with the super efficient
ZF HP70 8 speed automatic transmission tuned to improve efficiency and reduce
This Limited Edition model is also available with the superb 375PS 5.0 LR V8,
providing acceleration to 60mph from rest in just 7.5 seconds and a top speed of
121mph. This outstanding engine is equipped with the ultra refined ZF HP28 6
speed automatic transmission The superior power and torque characteristics of
this engine optimise both fuel consumption and CO2 emissions.
European markets and countries still conforming to EU4 regulations, will
receive the 245PS version of the 3.0 LR SDV6, equipped with 6 speed automatic
transmission with command shift.